CSJP Partners With Red Stripe on Football Players Development Initiative

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Communications and Social Marketing Coordinator for the Citizen Security and Justice Programme (CSJP), Patrice Tomlinson-Nephew, making a presentation to footballers who participated in the Red Stripe Premier League Player Development Workshop at the Liguanea Club in New Kingston.

PHOTO: Communications and Social Marketing Coordinator for the Citizen Security and Justice Programme (CSJP), Patrice Tomlinson-Nephew, making a presentation to footballers who participated in the Red Stripe Premier League Player Development Workshop at the Liguanea Club in New Kingston.

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(Contributed by the Jamaica Information Service)

The Citizen Security and Justice Programme (CSJP) is adding value to personal and professional development of footballers through its partnership with Red Stripe Jamaica.

The Red Stripe Premier League Player Development Workshop, which is in its second year, assists young footballers to build their images by exposing them to grooming and communication techniques, media and money management, etiquette, and conflict resolution.

The two-day workshop, aims to prepare the players to take advantage of promotional opportunities that may arise locally and internationally.

The CSJP participated in this year’s workshop, which was held at the Liguanea Club in New Kingston in February, by making a presentation on conflict resolution

Communications and Social Marketing Coordinator at the CSJP, Patrice Tomlinson-Nephew, tells JIS News that the workshop’s organizers opted to place greater focus this year on developing the participants’ mentorship skills.

“CSJP has a mandate for crime prevention within the targeted areas. We thought that these young players can be good role models as several youngsters look up to them in their communities, (and concluded) that being part of a programme geared towards developing these players would have a positive bearing on the work and worth of CSJP,” she says.

Mrs. Nephew also highlights that the clubs’ housing the Premiere League teams are situated within CSJP target communities and parishes. These include: Arnett Gardens, Tivoli Gardens, and Waterhouse in Kingston and St. Andrew; Clarendon; and St. Catherine, as well as in St James where there are 14 CSJP communities.

Meanwhile, Red Stripe’s Senior Brand Manager, Nasha Douglas, says working with the players is an “indirect” investment in Jamaica.

“When we decided to undertake such a huge investment in the Red Stripe Premier League, it could not have just been (about) what happens on the field. It (also) had to be about transforming people’s life for the long term; and there is no better place to start than with the players,” she says.

Ms. Douglas adds that teaching them effective media interviews was a major part of the initiative, noting that this engagement will help them to grow as individuals and professionals. She further says this will prepare them to take up opportunities in bigger leagues worldwide.

Eighteen year old striker for Rivoli United Football Club in St. Catherine, Ryan Smart, shares that what he learned will to improve his image and career, en route to becoming a well rounded player.

“They told us the effects of irresponsible drinking; they also gave us an acronym HALT. I even shared it with my family that you should not drink when you are hungry, angry, lonely or tired. They also taught us something about branding yourself,” he shares.

Mr. Smart, who aspires to become an international professional player or psychologist, says those lessons will help him to overcome future challenges he may face as well as effectively carry out his duties and obligations to himself, the sponsors and the team.

Centre Forward for the Harbour View Football Club in Kingston, Claudius Blackburn, who is also 18 years old and aspires to become an international professional player, is working to enhance his image.

“The seminar has really opened my eyes to a lot of things. I have learnt how to manage my money a lot better. I am really starting to think about myself as a ‘brand’, thinking of ways to invest in myself and my career so I can better promote myself out there as a professional player,” he shares.

Mr. Blackburn says the workshop also taught him self control, especially when on the field of play.

“If I am on the field and I am tackled or (if) another player is flaring up,…because of the player development programme, I know how best to deal with those situations,” he informs.

CSJP supports this and other similar interventions through funding from the Inter-American Development Bank (IDB); United Kingdom Department for International Development (DFID); and Global Affairs Canada.